Founded by Yvon Chouinard in 1973, Patagonia is an outdoor apparel company known as a worldwide leader in environmentally responsible business practices. Patagonia’s product line includes outdoor, alpine, fly fishing, snow, surf, and sport-related apparel, equipment, footwear, and accessories. The company is committed to authentic product quality and environmental activism, contributing over $100 million to date in grants and in-kind donations to environmental causes. Patagonia pledged to donate 100% of global sales from Black Friday 2016 to grassroots environmental organizations… which came in at $10 million dollars!
Patagonia puts a major emphasis on incorporating environmental responsibility into product development. They use organically grown cotton, chlorine free wool, and recycled polyester in their clothing line, and the company’s entire product line is recyclable (though they encourage people to repair items first in order to keep them ‘in play’ longer). The Footprint Chronicles® microsite at patagonia.com/us/footprint explores the company’s environmental and social footprint.
At Patagonia’s Ventura headquarters, you will find on-site solar power, electric vehicle charging stations, LED lighting, a state of the art HVAC system, ocean friendly landscaping, and many more environmental features that save natural resources and money. Their facilities across the country and worldwide boast similar features, from a LEED certified service center in Reno, Nevada, to retail stores across the world with LED lighting.
As a brand that represents the values held by most Venturans, Patagonia encourages people to get outside to enjoy and protect nature. Their environmental stance is part of the reason Patagonia has grown to be such a successful company, proving once again that customers want to support environmentally responsible businesses.
Patagonia’s helpful hint for local business owners:
- Have properly marked recycling, trash, and compost bins – educate staff through signage what can and can’t be recycled. The City of Ventura can provide recycling bins and signage.
- Connect and join a local sustainable business coalition in your city. The Chamber of Commerce’s Green Task Force and the City of Ventura’s Certified Green Business Program are great ones!
- Low-flow toilet trick:
- Fill a container (i.e. water bottle, detergent bottle, etc.) partially with pebbles, sand, or gravel – whatever is handy. Then add water if more weight is needed.
- Carefully lower the container into the tank of the toilet (make sure to simultaneously scoop water out so it doesn’t overflow)
- Replace the lid of the tank
- BOOM!! You’ve got a low-flow toilet – the container displaces some of the water used in the flush process.
*Another option is a toilet tank bag to hang inside your tank to displace water. The City gives these out for free.
Patagonia has been a Certified B Corporation and a City of Ventura Certified Green Business since 2012. For more information on Patagonia visit Patagonia.com. To become a Certified Green Business contact Lars Davenport: firstname.lastname@example.org; (805) 652-4595.